Proven Swedish quality design making it one of the finest low cost baitcast reels ever built. Its precision machined parts, rugged design and advanced features deliver performance np matter how long or how hard you fish. The most unbelievable thing about this reel is the price! Features include, Traditional Swedish design. Precision cut gears. Hard wearing side plates. Rachet spool release and star drag. Large handle for increased winding power. Line Capacity. 270 yds 25lb mono. Gear Ratio 5.3:1.

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RRP: £65.99 - Our Price: £59.99
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With this low cost reel from ABU Garcia there are is no excuses to buy inferior copies. the 6500 Power handle is one of the cheapest Ambassadeur on the market. Manufactured and designed in Sweden, the power handle boast all the features of the high priced reels, but made with lower cost materials. Features include: Large Power Handle. Level Wind for perfect line lay. Rachet spool release. Star Drag System. Line Capacity, 200 yds 20lb mono. Gear Ratio 5.3:1.

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RRP: £80.99 - Our Price: £64.99
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Features Include: Smooth retrieve. New Carbon Matrix drag, which is 35% stronger. Improved chemical nickle coated level wind system. 6 pin centrifugal brake spool control system minimising backlash. Stainless Steel gears. Large star drag for increased leverage.

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RRP: £94.99 - Our Price: £84.99
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Features Include: Smooth retrieve. New Carbon Matrix drag, which is 35% stronger. Improved chemical nickle coated level wind system. 6 pin centrifugal brake spool control system minimising backlash. Stainless Steel gears. Large star drag for increased leverage.

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RRP: £94.99 - Our Price: £84.99
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The Rocket is the famously freespinning centrifugally braked distance reel in the range, for the purist. the Rocket has no mag brake so the spool just keeps going and going. Features include; 3 Ball bearings. Centrifugal and mechanical spool control. Star drag. Gear ratio 5.3:1. Line capacity 200 yds 20lb mono.

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RRP: £117.99 - Our Price: £93.99
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Easy adjustable magnetic cast control. Instant anti-reverse. Ergonomic power handle. Ball bearings 3. Gear Ratio. 5.3:1. Line capacity 220yrd/17lb. Weight 360g.

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RRP: £133.99 - Our Price: £112.99
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All new version of the world famous Mag Elite, with a hi-speed retrieve ratio. Features 6 pin centrifugal brake, mag brake system, crowned Durabrass gears and the carbon matrix drag. Line capacity 245yds/14lb. Gear ratio 6.3:1.

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RRP: £145.99 - Our Price: £115.00
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All new version of the world famous Mag Elite. Features include 6 pin centrifugal brake, mag brake system, crowned Durabrass gears and the Carbon Matrix Drag. 3 Ball Bearings. Line Capacity; 245yds/14lb. Gear Ratio; 5.3:1. Weight; 465g.

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RRP: £140.99 - Our Price: £105.99
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As big on performance as they are on durability. The Abu Garcia® 7000i Red baitcast reels feature synchronized levelwind system as well as the Carbon Matrix Drag™ system. Each reel is constructed with two shielded stainless steel ball bearings and a corrosion resistant intstant anti-reverse bearing. Line capacity: 325yds/17lb.

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RRP: £117.99 - Our Price: £99.99
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Designed over 50 yearsof experience, the original innovators and creators are back with a series of reels that will take your angling to the next level! Stronger ,better and more hard wearing than any other reel that Abu Garcia have designed. A new drag system using Carbon Matrix washers means this reel has the power to land the fish of a lifetime, everytime! 2 Ball Bearing. Corrossion resistant IAR bearing. Mag Trax brake system. Gear Ratio: 5.3:1. Line Capacity: 270yds/ 20lb. Weight: 19.9oz.

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RRP: £169.99 - Our Price: £139.99
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The Ultimate casting reel by Abu Garcia. The new Ambassadeur 6500C3 Mag Pro is the ultimate casting machine, it is built with brass side plates and features both Mag and Centrifugal braking systems. The Mag Pro also has the new power handle for comfortable retrieve. Features include: 3 Ball bearings, Mag brake, 6 pin centifugal braking system, Carbon matrix drag, CT Frame for spool control, Crowned Durabrass gears. Gear Ratio: 5.3:1.

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RRP: £146.99 - Our Price: £134.99
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Pro Rockets have been a very popular series of reels over recent years featuring many characteristics of all the other Ambassadeur reels. Carbon matrix drag system which has incredable power and the ability to slow and prevent fish from running. They have serious winding power and offer additional centifugal and machanical spool control to prevent over runs. Gear Ratio: 5.3:1. Line Capacity: 200m/0.40mm. Weight 375g

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RRP: £114.99 - Our Price: £104.99
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